Why They Work
So what makes Levi Tijerina Presets different than other presets? Well in short, they're simple. The aren't over engineered in an attempt to be a one-size-fits all. In fact, there aren't any presets that will fit that bill. Instead, Levi Tijerina Presets are designed to be your go-to base layer. I'm going to show you how you can customize them to get the look you want, but they come 'out of the box' (so to speak) ready to go. They're designed for crisp, clean whites; dynamic colors; cinematic context; and simple adjustments. In addition to the presets, you can also purchase a monthly subscription to Levi Tijerina's educational content and videos that talk about how to modify these presets, how to adapt other presets, color grade theory, and tips/hacks for editing. I don't want to promise you something that doesn't exist (a perfect preset) instead, I'd rather guide you through how to use them so that you never need another preset again.
Crisp and natural whites
White is an extremely important color overall, but especially in wedding photography. Nailing the whites is paramount because without a True White, everything else is off-kilter. These presets dial in your natural whites so that you can keep everything else natural as well. If the light is too warm or too cold, you have the option of adjusting that via the Color Balance or the Split Toning.
The colors I use are inspired by 16:9 ratios, Sufjan Stevens, and cinematic lighting. Of course, you can use them in a variety of circumstances, but they are designed to have a cinematic edge to them, which includes slightly warm greens, natural skin tones, and deep shadows. What I don't want to describe them as is "moody" because mood is something created by the lighting situation that exists on location. Instead, these presets are designed to heighten and impact great light, especially directional or overcast natural light.
Natural skin tones
I strive for natural skin tones, so for me having presets that give natural, authentic skin tones is incredibly important. I don't want them to be too orange or yellow, and I don't want them to be tinted green or magenta. Keeping the skin tones clean is the number one goal. With that, skin tones are greatly impacted by the light as well as any casting that may occur. With the educational videos, I'll talk about how to adapt to these situations and how to keep your skin tones to your liking—even if that means having more of a color tint.
Shade and Backlight
One of the presets has been designed explicitly for working in open shade, or shade that is predominantly cold (vs. warm highlights). In addition, that same preset works for direct flash and backlighting. The goal is to provide a similar look/feel for all lighting situations so that you can quickly, and easily, adapt your editing to your location.